Interrogation of the Experts – More Interviews
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Here are more conversations from the Interrogation of the Experts series. Different voices, same aim: practical insight from people who’ve been in the trenches of business. From copywriting and publicity to selling companies and supporting small businesses, each one brings something useful to the table.
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Nick Wrathall |
Nick Wrathall is a direct response copywriter and marketing consultant. He’s written everything from sales letters and direct mail packages to websites and email campaigns — the kind of stuff that actually brings in leads and sales. Alongside copy, he advises on marketing strategy, mail order selling, and lead generation.
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Brian Holt |
Brian Holt runs a confidential service helping business owners prepare to sell or secure investment. He has worked across the SME sector and with B2B clients, covering industries ranging from manufacturing and logistics to IT and training. His focus: getting businesses investor-ready and making sure owners get value when it’s time to exit.
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Natalie Gasson |
Natalie Gasson heads up regional work for the Federation of Small Businesses in Nottinghamshire and Derbyshire. Her role covers everything from advocacy and media to member support and recruitment — basically making sure small business voices get heard and their interests represented.
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Paul Vale(Former Royal Navy)
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Paul Vale – Sales Know-How from a Fellow Matelot
Paul’s an old oppo of mine, ex-Royal Navy, who went on to rack up over 20 years of experience in sales. We recorded this one in a different setting, so the audio isn’t quite as clean as the others — but if you can get past that, there’s some solid, no-nonsense advice in here about what really works when it comes to selling. |